Monoculture: How One Story is Changing Everything by F.S. Michaels

Author:F.S. Michaels
Language: eng
Format: mobi
Tags: Business and Economics, Social Science - General
ISBN: 9780986853807
Publisher: Red Clover Press
Published: 2011-04-25T04:00:00+00:00

In the economic story, museums develop closer relationships with corporations. In 2009, museums were reported to be accepting loans of ready-made art exhibitions that could be shown to the public for a nominal fee from companies like JPMorgan Chase, Deutsche Bank, and UBS.25 Banks, in some cases, have collected art for up to 50 years, growing their collections by acquiring companies that themselves have art collections. Reports put the Bank of America art collection at 60,000 pieces; Deutsche Bank’s collection is roughly 56,000 pieces. Museums like the idea of “renting” a turnkey exhibition because it’s cheaper than to mount one themselves, especially in an economic downturn. Critics say the arrangement makes the company, not the museum, the curator of the exhibition, and that exhibiting a corporate collection in a museum increases the legitimacy and value of a collection that could one day be for sale in the market.

As those partnerships develop, museums begin to accept more explicit product tie-ins in their exhibitions. The Children’s Museum of Indianapolis — the world’s largest children’s museum — teamed with Proctor & Gamble to name Swiffer its “official cleaner.” The museum’s press release read, “Swiffer products will be used throughout the 479,000 square-foot museum to try and lock dust and dirt in every exhibit it houses, including its most complex, ‘Fireworks of Glass’…created by world-renowned artist Dale Chihuly. ‘Dale Chihuly’s artwork is one of the centrepieces of our Museum, and the preferred dusting solution to help keep it clean and dust-free is Swiffer…,’ said Jeff Patchen, president and CEO of The Children’s Museum of Indianapolis. ‘After seeing how well it works on such a delicate piece of art as Chihuly’s piece, we wanted to deepen our partnership with Swiffer to help keep our exhibits clean and dust-free for our young visitors to enjoy.’”26

The same museum also mounted a Barbie™: The Fashion Experience exhibit with the help of Mattel, Inc. In the museum’s press release, the Senior Vice President of Marketing was quoted as saying, “For five decades, Barbie has been a symbol of fashion, cultural relevance and aspiration… we are thrilled to bring the brand to The Children’s Museum…This one-of-a-kind interactive fashion and design exhibit allows Barbie fans to engage and experience the brand like never before.’”27

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